What makes email marketing so effective? Because it is pull strategy marketing. The customer is ASKING you for your photography services. They want to know more about what you can offer. Email marketing offers the ability to build a relationship with your clients.
According to a 2014 eMarketer study, email is… “considered the single most effective—for reaching all goals, including awareness (41% of respondents), acquisition (37%), conversion (42%) and retention (56%).”
Emails can be personalized and targeted down to the individual level. Other reasons emails are so effective… top of mind awareness, inexpensive, measurable and actionable.