There are three main ways to increase traffic to your photography website.
#1 Rank Higher in Google
This is organic search. When someone types in best wedding photographers or portrait photographer, you want your website to come up, ideally, first, but at the very least on the first page of Google. The process of optimizing your website for that to happen is called SEO, Search Engine Optimization.
#2 Advertise on Search Engines
Most commonly referred to as paid search, it’s the first few listings you see when searching in Google.
#3 List Your Photography Business
Having a local presence through Google My Business and other directories or local listings, increases the chance of your website being seen.